OOH formats for every objective
From high-frequency urban screens to prestige large formats — matched to your campaign goal.
Billboards
Large-format static placements on highways and city arteries for sustained brand presence.
- High daily reach on commuter routes
- Long-term brand building
LED screens
Digital screens in city centers and commercial districts with flexible, dayparted content.
- Motion creative & quick updates
- Daypart scheduling
Transit media
Bus, taxi and ride-hailing placements that travel with your audience through the city.
- City-wide moving coverage
- Repetition across routes
Shopping malls
Screens and placements inside malls — close to the point of purchase, at moments of shopping intent.
- Proximity to purchase
- Premium retail environments
Airport advertising
Reach business travelers and high-income audiences in departure and arrival flows.
- Affluent traveler audience
- Long dwell times
Roadshows & events
Mobile activations and event sponsorships that bring the brand into the street.
- Direct audience interaction
- Social amplification
Outdoor, backed by data
Traditional OOH planning relies on estimates. We start from observed audience behavior — WiFi sessions across 12,000+ venues and footfall patterns — so placement decisions are evidence-based and results are accountable.
📶 WiFi session data
25M+ monthly WiFi sessions reveal where audiences gather, when, and for how long — informing which OOH sites deserve your budget.
🚶 Footfall analytics
Movement patterns around candidate sites help compare locations on real audience flow rather than traffic guesses.
🔗 WiFi + OOH synergy
Run interactive WiFi ads at venues near your OOH sites to capture the same audience on mobile — and measure cross-channel response.
OOH process in 5 steps
Brief & objectives
We clarify your goals — awareness, launch support, retail drive — plus target areas and timing.
Site planning
We propose formats and locations informed by audience data, with transparent site lists for your approval.
Creative adaptation
Your key visuals are adapted to each format's specifications, or we produce new creatives with you.
Deployment
Production, installation and go-live coordinated with site owners — with photo proof of each placement.
Measurement & report
Post-campaign reporting on delivery, observed footfall around sites and, where combined, WiFi engagement lift.
OOH questions, answered
We plan placements using WiFi session data from 12,000+ locations and footfall analytics, so site selection is evidence-based. After launch, we correlate exposure areas with observed footfall and WiFi engagement to report on real audience movement — not just estimated impressions.
Billboards, LED screens, transit media, shopping mall placements, airport advertising and roadshows across Vietnam. Each format suits different objectives — reach, frequency, prestige or proximity to purchase.
OOH pricing varies widely by format, location, size and duration — there is no single rate card. Contact us with your objectives and target areas for a tailored quotation.
Yes — and this is where the combination is strongest. OOH builds broad awareness while WiFi ads at nearby venues capture the same audience on their phones with interactive formats. WiFi data also helps choose the most effective OOH sites. See WiFi marketing →
Typically 2–4 weeks from approved plan to go-live. LED and mall placements move faster; large-format billboards need more lead time for production and permits.
We coordinate creative adaptation for each format and manage the placement process with site owners — one point of contact from brief to report.
Ready to plan measurable OOH?
Tell us your objectives and target areas — we'll come back with a data-informed OOH plan.