How WiFi marketing works
Three steps between your brand and a fully attentive audience.
User connects to WiFi
A customer walks into a cafe, mall or airport lounge and joins the free WiFi network β a daily habit for millions of Vietnamese consumers.
Your ad appears
Before going online, they see your TVC, interactive banner or branded login page. Full-screen, unskippable, at a moment of high attention.
They engage & convert
Users can watch, tap, answer a survey, claim a voucher or follow your Zalo OA β every interaction is tracked and reported.
Ad formats that invite interaction
Not just impressions β formats designed for engagement, with transparent verified pricing.
TVC video ads
15β30 second video spots shown full-screen during WiFi login. Ideal for brand storytelling and product launches.
from 4,500 VND / spot (excl. VAT) Β· verified rate card
Interactive banners
Rich-media banners users can tap, swipe and explore β driving engagement beyond passive viewing.
from 2,500 VND / engagement (excl. VAT) Β· verified rate card
Vouchers & Zalo OA
Distribute e-vouchers at login and grow your Zalo Official Account followers directly from WiFi sessions.
custom quote based on volume & targeting
Surveys & mini-games
Quick surveys and branded mini-games that collect zero-party data while entertaining your audience.
custom quote based on complexity & volume
What affects your campaign cost
Five factors shape every quote. Verified base prices: TVC from 4,500 VND/spot (excl. VAT), interactive banner from 2,500 VND/engagement (excl. VAT).
Campaign volume & duration
Larger impression volumes and longer flights unlock better effective rates. Short tests and always-on programs are priced differently.
Targeting precision
Nationwide coverage costs less per impression than narrow targeting by venue type, district or premium locations such as airports.
Ad format choice
Simple banners, TVC spots, interactive formats and data-collection mechanics each carry different production and media costs.
Seasonality
Peak shopping seasons and holidays see higher demand across high-traffic venues, which can affect availability and pricing.
Creative production
We can work with your existing assets or produce captive-portal creatives, videos and mini-games tailored to the WiFi moment.
Estimate your campaign reach
Enter a budget and see a rough estimate based on our verified base prices. Preliminary estimate only β final quote depends on targeting and season.
Rough estimate for planning only. Talk to us for an exact quote.
Reporting you can act on
Every campaign includes a performance dashboard β no vanity metrics.
Impressions
Verified ad displays tied to real WiFi sessions.
Views & engagement
Video completions, taps, swipes and interactions.
Location breakdown
Performance by venue type, city and province.
Time analysis
When your audience connects β by hour and day.
Our 5-step process
A clear workflow whether you're a first-time advertiser or running always-on programs.
Brief & consultation
Tell us your objectives, audience and budget. We recommend formats and targeting.
Media planning
We build a location and schedule plan matched to where your customers spend time.
Creative setup
Your assets are adapted for the captive portal, or we produce new creatives with you.
Launch & monitoring
The campaign goes live with real-time delivery tracking and quality checks.
Reporting & optimization
You receive a full performance report with insights for the next flight.
Knowledge hub
Guides on WiFi marketing strategy, measurement and OOH planning. Our full article library is published in Vietnamese β contact us for English materials.
WiFi marketing guides
Strategy frameworks from planning to measurement for location-based campaigns.
Measurement playbooks
How to read WiFi campaign data and connect it to business outcomes.
Frequently asked questions
WiFi marketing delivers interactive ads to users when they connect to free WiFi at public venues such as cafes, restaurants, malls and airports. Users view a short ad or engage with a banner to get online, so your message reaches them at a moment of high attention.
Verified pricing: TVC video ads from 4,500 VND per spot (excl. VAT) and interactive banners from 2,500 VND per engagement (excl. VAT). Your final quote depends on volume, targeting and campaign duration β contact us for a tailored plan.
By venue type (cafes, malls, airports, hospitals, schools and more), by province or city, and by venue profile β so your ad appears where your audience actually spends time.
Every campaign reports impressions, video views, engagements, clicks and connections. Because each ad is tied to a WiFi session, reach and interaction are directly measured rather than estimated.
There is no fixed published minimum. Share your objectives and we will propose a plan that fits β from focused local tests to nationwide coverage.
Yes. WiFi marketing pairs well with billboards, LED screens and transit ads, and WiFi session data can inform OOH placement to make outdoor campaigns more measurable. See our OOH page β
Let's plan your campaign
Call us or leave your details β we reply within one business day.
βοΈ What to prepare
Your objectives, target audience, preferred locations and budget range help us quote faster and more accurately.