🏢 About AWING
AWING is the world's first Mobile Location-Based Marketing (mLBM) platform. Instead of chasing users across apps and websites, it reaches them through something they actively seek out in the physical world — free WiFi. Every time someone connects at a partner venue, brands get a few seconds of undivided attention on the login screen (captive portal), optionally followed by interactive experiences such as games, vouchers or surveys.
In Vietnam, AWING operates a large-scale WiFi advertising network: 42M+ total users, 25M+ sessions per month, across 12,000+ locations in 34 provinces (figures as of May 2026).
📊 Vietnam's largest WiFi advertising network
A 2025 Nielsen study on the AWING platform (n=4,344) found that 57% of users respond positively to WiFi advertising — 36% enjoy the ads and 21% see them as a fair exchange for free WiFi — while 71% are willing to share contact information (phone/email) when interested or offered an incentive. Network figures as of May 2026; rates from AWING's official 2026 rate card (valid through 31/12/2027).
🎯 Why brands choose WiFi advertising
- Real-world attention: your ad appears at the exact moment of connection — no skipping, no ad blockers.
- Precise location targeting: choose venues, districts or cities where your customers actually go.
- Interactive formats: video, playable banners, vouchers and surveys — not just impressions.
- Measurable: views, engagements and redemptions reported per location, in real time.
💰 Advertising formats & pricing
Transparent, published rates — no hidden costs:
📺 TVC 15s – 30s
from VND 4,500/completed view
Full-screen video at login. The strongest format for brand awareness.
🖼️ Interactive Banner
from VND 2,500/engagement
6-second display with tap-to-expand. Ideal for promotions and product launches.
🎟️ Voucher Delivery / CPA
Custom quoteper campaign scale
Deliver e-vouchers and collect customer data at the point of sale.
🎮 Mini Game
Custom quoteper campaign scale
Playable branded games on the login screen — the highest-engagement format for product launches and sampling.
📝 Quick Survey
Custom quoteper campaign scale
Short on-screen surveys for real-time market insights.
Prices from AWING's official 2026 rate card. Contact us for a detailed quote tailored to your locations and volume.
🏪 Where your ads appear
Your campaign runs in real venues your customers visit every day — selectable by city, district or venue type:
- Café & restaurant chains — high dwell time and daily repeat visits.
- Shopping malls & retail — shoppers in buying mode; ideal for vouchers and sampling.
- Cinemas & entertainment venues — young, trend-seeking audiences.
- Airports & transport hubs — captive audiences with time to engage.
- Gyms, spas & lifestyle venues — affluent, health-conscious consumers.
See the coverage map, or call +84 927 049 999 for the detailed location list in your target area.
⚙️ How it works — 4 steps
- Brief: tell us your objective, target audience, locations and budget.
- Plan: our team designs the media mix and sends a detailed proposal.
- Launch: your campaign goes live across the selected WiFi locations.
- Measure: real-time dashboard with views, engagements and redemptions per location.
❓ Frequently asked questions
How is WiFi advertising different from Facebook or Google Ads?
Can I target specific cities or venues?
What is the minimum budget?
Do you work with international brands and agencies?
📚 Resources (Vietnamese)
Our Vietnamese knowledge base goes deeper:
- What is WiFi advertising? (Vietnamese)
- 2026 WiFi advertising rate card (Vietnamese)
- Coverage map: 12,000+ locations (Vietnamese)
Ready to reach Vietnam's WiFi audience?
Get a free consultation and a detailed quote for your campaign — in English.